A new marketing strategy for the Wingham Akoostik Music Festival would aim to boost the number of visitors to the annual major Manning Valley event by a further 2,000 people.
Federal Member for Lyne Dr David Gillespie today joined Wingham Akoostik Festival Coordinator Donna Ballard announced $20,000 in Federal funding under the Coalition’s Building Better Regions Fund towards the $39,200 strategy.
“The Festival already attracts 4,000 visitors and this new marketing strategy will be developed with the primary aim of attracting visitors within a three hour drive from the Manning Valley delivering a further boost to the local economy,” Dr Gillespie said.
“The Building Better Regions Fund Community Investment Stream supports key community projects in regional and remote communities and in this latest round of funding, $6.7-million will be shared across 147 projects spurring on a further $5.4-million in investment.’
Ms Ballard said an increase in audience attendance to the Festival would generate additional festival revenue from ticket and merchandise sales, ensuring sustainability of the event for future years.
“The festival increases community participation and promotes local culture; displaying our unique talents and artisan products for 4000 plus festival attendees,” Ms Ballard said.
“Additional visitors bring economic benefit to the towns of the valley through their requirement for accommodation, utilities and other experiences whilst visiting for the three day event.
“Many extend their stay each side arriving early and staying longer than the festival dates bringing economic benefit through increased opportunity for growth in the local tourism sector, along with economic benefits to local suppliers of goods and services.
Ms Ballard also said the 7-day Akoostik Festival, now in its 10th year, continued to develop cultural tourism on the Mid Coast, making the region more attractive to work and live.
“I’m really pleased to see Wingham Akoostik Festival win funding from the Building Better Regions Fund and I look forward to,” Dr Gillespie added.